What is Brand?

Question-4: What is Brand?

Answer: A brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts; so that it can be easily communicated and usually marketed.

A brand is a name, term, design, symbol, or other feature that distinguishes an organization or product from its opponents in the eyes of the customer.  Brands are used in business, marketing, and advertising.

A brand is a distinguishing symbol, mark, logo, name, word, sentence or a combination of these items that companies use to distinguish their product from others in the market.

According to Philip Cortler Brand is a name, term, sign, symbol, design or a combination of these that identifies the products or services of one seller or group of sellers and differentiates from those of competitors.