Question: What is the marketing intelligence? And why it is important for organizations?
Marketing intelligence (MI) is the everyday information relevant to a company’s markets, gathered and analyzed specifically for the purpose of accurate and confident decision-making in determining market opportunity, market penetration strategy, and market development metrics. Marketing intelligence is necessary when entering a foreign market.
In order to be at the top at be distinctive from competitors organization should go for creative marketing rather than anticipative or responsive marketing for all this marketing intelligence plays a vital role.
Market intelligence is the constraint that any creative marketing firm seeks to define before one single bit of creative work gets done. It’s the size and shape of the canvas. It’s the color palette and the style. It informs and defines and shapes and limits in essential ways, all of which help to deliver the final results that justify the price tag: action and engagement.
Marketing intelligence (MI) is the everyday information relevant to a company’s markets, gathered and analyzed specifically for the purpose of accurate and confident decision-making in determining market opportunity, market penetration strategy, and market development metrics. Marketing intelligence is necessary when entering a foreign market.
In order to be at the top at be distinctive from competitors organization should go for creative marketing rather than anticipative or responsive marketing for all this marketing intelligence plays a vital role.
Market intelligence is the constraint that any creative marketing firm seeks to define before one single bit of creative work gets done. It’s the size and shape of the canvas. It’s the color palette and the style. It informs and defines and shapes and limits in essential ways, all of which help to deliver the final results that justify the price tag: action and engagement.
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